Newspapers are dedicating a good portion of their sports pages to rugby, and some even have a section with FAQ and "Rugby for beginners" areas, like La Nación. There are TVs at the subway stations in Buenos Aires, and they show rugby, teaching the passengers the rules of the game.
The most important sign of how important this has suddenly become happened today. River Plate was playing against Boca Juniors for the domestic soccer league. Now this is 'the' game of the year, the one that everybody will talk about for weeks. Well, they pushed the time forward and played at 2:00PM on a Sunday (inconceivable!) so people would have time to come back home to watch the Pumas. This is so huge that even newspapers in Europe reflected the news, like The Daily Mail.
Rugby has always been seen as a sports for the higher social classes in Argentina. This Pumas are turning this into a popular sport. Give the Pumas a spot in the Pacific Nations Tournament pronto, IRB! I know it wouldn't be a 'Pacific Nations' thing anymore, but the Pumas deserve their spot.
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